Venturi Performance

Branding & Brochure

Overview

Venturi Performance needed a fresh new brand and brochure to showcase their motorsport related services.

Associated with Christian Olsen Racing, Venturi Performance set out to provide services including motivational speaking, networking events and driver coaching to help accelerate Christian’s motorsport career.

They wanted a fresh new brand that would convey a sophisticated approach whilst acknowledging the element of speed that motorsport provides. They also wanted a brochure that would advertise to potential investors why they should get involved with Venturi Performance.

What was included

Branding

Brochure

Illustration

Logo design and branding

I decided to create a very simple marque that was a combination of the ‘V’ & ‘P’ letters, I intertwined them to create a dynamic shape that would be recognisable as a stand alone marque. The colour palette was designed to give a fresh but professional look to the company.

Brochure and printed media

Christian wanted an A4 perfect bound brochure that could be distributed both physically and digitally for his clients. Using styling cues from the new Venturi Performance brand and his existing Christian Olsen Racing website, I was able to create an engaging and informative brochure

The brochure included bespoke illustrations of the Taatus BRDC Formula 3 car which helped to create interesting effects throughout the brochure.